A quick way to engage with audience and gain awareness is by running simple contests.

To introduce a new line-up of ink tank printers for Epson, we capitalised on the (then) popular trend – gifs. We created a series of gifs of different printers with their features and turn them into contests.

To introduce a new brand, Bare for Bare, to the market, we ran a few contests to draw attention to their Unique Selling Proposition which are natural ingredients and paraben-free.